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2024 and The Zs: The Melody that Embraces Me

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  Gen Zs accept the notion that, compared to most casual talks, their listening habits reveal more about who they are.   - World Advertising Research Center  Generation Z and Millenials are setting the bar for emerging trends in the ever-evolving music industry (Baig, 2023). It makes music a powerful companion for both generations, and I bet any generations as well. As noted from Spotify Advertising Team, in order to counteract digital overexposure, a warm embrace of nostalgia playlists that bring back the greatest hits from bygone eras is especially comforting to Millennials. In contrast, Gen Zs use a variety of media, such as inspirational podcasts, relaxing music, and even the quietness.  Above is the music preferences from Gen Zs and Millennials as noted by Spotify. However, it was noted three years ago. In order to refresh it, I asked only the Gen Zs in my surrounding about their journey this year and of course the songs that they could find comfort and company on.  So, to begin w
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Olivia Rodrigo: Her Melody that Embraces Us

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I don't get angry when I'm pissed; I'm the eternal optimist; I scream inside to deal with it like AAAAAAAAAAAAAAAAAAAAAAA!!!!!! - all-american bitch   There are moments when life seems like an endless journey into the unknown, full of unexpected turns and turns for which we are not always ready. The results of my survey indicate that not everyone has followed the same well-traveled pathways or reached the typical milestones we frequently envision.  But, try not to worry too much, I suggest.   Some problems are just either too personal to share or too reserved to open up. In those moments, let's turn to our ever-reliable companion,  music ! With just one click, I think we all agree that songs can help us shout out our emotions and find comfort.  I have read the results of the survey carefully, comprehended the answers and noted similarities, and finally decided to come to a conclusion. If it is noticeable, my ' comes to the rescue ' is the one and only, American
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Never A Heartbeat Away: A Buddy that Embraces Us

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  The core of Gen Z's world is music.  According to forecasts, 16 to 24 years olds will consume an average of 3,7 hours and 48 minutes more of audio content each day globally than they will of online and streaming TV (WARC, 2022).  It is noted that Gen Z is obssesed with music because it is entertaining, it reflects and validates their experiences, it helps them define who they are, and it fosters social connections. Songs with strong messages are especially appealing to younger listeners.  All of this leads to one obvious conclusion: Gen Zs prefer music that most accurately captures their thoughts, feelings, and emotions.  In light of the data, I also agree with the fact that Gen Zs prefer songs that reflect what they are feeling or going through. If you notice the renowned singers-songwriters, like Taylor Swift, Olivia Rodrigo, Ed Sheeran, Adele, Billie Eilish, to Ariana Grande, most of them write songs about their own story and their inner thought are poured down, their emotions
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